Sunday, 15 November 2015

Conventions of Form and Conventions of Genre

There is a clear difference in the conventions of form (the music video) and conventions of genre (e.g. Rap, POP).

Conventions of Form (Music Videos)
-Narrative
-Performance
-Lip-syncing
-Dancing
-Change of costumes
-Change in Make-Up 
-Change in locations
-Change in lighting
-Range of Cinematography (Movements and Angles)

-Characters (Other People and/or The Artist)
-Meaning of Lyrics
-Editing Types (Fast, Slow , On The Beats)

Conventions of Genre (Rap)
-Commonly black people
-Tilts up and down characters
-Quick edits
-Performance
-Dancing
-Change in location e.g. Streets

Conventions of Genre (POP)
-White people
-Bright Clothing
-Slow edits
-Performance
-Typical themes e.g. Love
-Changes in location


1 Textual Analyses Essay

For this essay I have watched two music videos in the following order:
1. Made no notes
2. Made notes
3. Made notes
4. Made notes
5. Write Essay

I have spent about a minimum of 3 hours making notes and writing this essay with a minimum word count of 1500 words. This essay includes a comparative relation between conventions of form and conventions of genre in relation to two music videos. I have made notes on Cinematography, Editing, Sound and Mise-En-Scene for each of the videos.

Both music videos are from the genre of POP and both hold elements of the conventions of their form (a music video).

Video 1 = Jessie J - Nobody's Perfect



Notes:


Video 2 = P!nk - Perfect



Notes:


My Essay:

In this essay I will be exploring the comparative relation between conventions of form and conventions of genre in relation to Pink's - Perfect and Jessie J's - Nobody's Perfect. Both music videos are from the genre of POP and both hold elements of the conventions of their form (a music video). I will analyse/compare the differences and similarities within the following : Cinematography, Editing, Sound and Mise-En-Scene.

Jessie J

Editing

Throughout this music video there are many cuts as the narrative changes direction and enters each room. Within the first room of this music video there are many jump cuts to each individual faces. This is to be symbolic of Alice In Wonderlands , Mad Hater's Tea Room. The use of many quick jump cuts is to emphasize the chaos which is unfolding within the room.
Within the clock room the room spins around. This has been added in during editing to show Jessie J trapped in time. The hands of the clock also speed up and slow down, to shows being stuck in time. This is a key part to the narrative as it shows Jessie J following conventions of an upbeat POP song.

Mise-en-scene

There are many conventions of form , such as the change of costumes. In each room Jessie J appears, she is wearing bright clothing and changes her appearance. Although when singing in the corridor she is wearing a black top and neutral top. This is an important part to the narrative as it symbolizes Jessie J changing character when she goes into different rooms. For example in one room she is tied up to lots of phones which all have lips on them to show people talking (gossiping) about Jessie J. The mise-en-scene helps to show the change from this room to the other rooms and therefore is a key part to explaining the narrative of the music video.

Sound

Non-diegetic sound is used as a young girl becomes the narrator of the music video. The narrators voice then combines with the a muffled sound coming from within each room. The non-diegectic sound then becomes a man who says "look into my eyes". This can suggest that the man is in control of the video. After the narrators have spoken the diegetic sound begins.
Elements of lip syncing have also been used to which is a convention of form.


The lyrics also appear on screen in the form of an onomatopoeia , such as "The words start flowing, aaaaaa.

There is a pause in the music when Jessie J enters the clock room. The sound changes from the song to many clocks ticking and spinning backwards and forwards.


Cinematography





Pink

Editing

Mise-En-Scene

Sound

Cinematography







































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