Audience Research Task 2

Institution Profile

What Is An Institution ?

An institution in relation to media is an organisation which serves a social purpose such as BBC Radio 1 whose purpose is to serve media contest to its audience.

Example of Institutions Channels & Radio Stations

https://media.info/radio/data/the-most-popular-radio-stations-in-the-uk

https://en.m.wikipedia.org/wiki/List_of_radio_stations_in_the_United_Kingdom


BBC Radio 1

-British radio station
-Broadcasts internationally
-Specialising in modern and current popular music and chart hits throughout the day
-Provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock, indie
-Predominantly youth-orientated pop music and talk
-15–29 age group (average age of the UK audience in 2008 was 33)

BBC Radio 1xtra

-Comes from the BBC specialising in urban music
- Sister station to BBC Radio 1
-Broadcasted from the 8th floor of New Broadcasting House, shared with Radio 1 and the Asian Network
-Many genres: Urban and hip hop, R&B, drum and bass, dancehall and garage

BBC Radio 2

-One of the BBC's national radio stations
-Much of its daytime playlist-based programming is adult contemporary or AOR
-Broadcasts other musical genres
-Programmes are relayed on digital radio via DAB, Sky, Cable TV, IPTV, Freeview, Freesat and the Internet.

BBC Radio 3

-British radio network operated by the BBC
-Its output centres on classical music and opera
-Also features jazz, world music, drama
-The station is the world’s most significant commissioner of new music
-New Generation Artists scheme promotes young musicians of all nationalities
-Broadcasts the BBC Proms concerts within addition to performances by the BBC Orchestras and Singers.
-Regular productions of both classic plays and newly commissioned drama.

BBC Radio 6

-One of the BBC's digital radio stations
-First national music radio station to be launched by the BBC in 32 years
-It is available only on digital media: DAB radio, the Internet, digital television, and in northern Europe through the Astra 2B satellite.
-Sister station of BBC Radio 2
-Shares common features and DJs with both BBC Radio 1 and Radio 2
-Features a range of genres
-Dedicated shows towards different forms of dance, jazz, soul, and Jamaican music

BBC Asian Network

-British radio station whose output is targeted to serve people of South Asian descent (Indians, Pakistanis, Bangladeshis, Sri Lankans)
-The music and news comes out of the main urban areas where there are significant communities with these backgrounds.
-Predominantly for people who are British Asians

Capital FM

-Owned and operated by Global Radio
-POP music , features mainstream artists
-Music, entertainment, news and showbiz features
-7.1 million listeners
-Target audience of 14-34 age group

Capital Xtra

-An urban music radio station owned by Global Radio
-Hip hop and RnB
-Based in London and broadcasts via DAB Digital Radio, Freesat, Sky, Virgin Media and online.
Classical FM

-One of the UK's 3 Independent National Radiostations
-Broadcasts classical music
-Broadcasted on many forms institutions
-Available internationally by streaming audio over the internet

Kiss FM

-UK radio station which is broadcasting on FM and National DAB
-Specialising in hip hop, R&B, urban and electronic dance music
-Broadcasts nationally on Freeview, Sky and Virgin Media
-Owned by Hamburg based Bauer Media Group

Smooth Radio

-Network of adult contemporary
-Range of relaxing musical genres
-Local radio station broadcasting on FM and AM stations in the United Kingdom.
-Owned and operated by Global Radio


Premier Christian Radio

-British Christian radio station, part of Premier which is in turn wholly owned by the charity Premier Christian Media Trust
-Contemporary Christian Music
-Music is aimed at many types of Christians

VIVA
MTV
4Music
Smash Hits
Magic
Heat
Heart

Heart is a radio network of 21 adult contemporary local radio stations operated by Global Radio in the United Kingdom, broadcasting a mix of local and networked programming. Eighteen of the Heart stations are owned by Global, while the other three are operated under franchiseagreements.


Scuzz
Kerrang
Capital TV



What is Adult Contemporary Music (AC) ?

-Style of music, ranging from 1960s vocal and 1970s soft rock music
-Predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, rhythm and blues, quiet storm, and rock influence
-Easy listening and soft rock style
-Recent adult contemporary music usually feature synthesizers and other electronics, such as drum machines
-AC radio may play mainstream music, but they will exclude hip hop, dance tracks, hard rock, and some forms of teen pop, as they are less popular amongst the target demographic of these radio stations, which is intended for an adult audience.
-The AC Radio stations will often target the 25–44 age group



Emile Sande
Sande features on the following stations :
Capital etc
Radio 1
Radio 2




How will the product be appropriate for the station ?


What other artists also feature on theses channels ?




Top Stations in the UK
*according to wikipedia.org/wiki/List_of_most-listened-to_radio_programs*

-Total listenership in the United Kingdom in March 2015 was 47.799 million
-BBC programming had 34.872 million listeners
-All commercial programming had 33.916 million listeners
The figures counted listeners over the age of 15 who tuned in for at least five minutes as of March 2015:

Station	Format	Listeners in Millions
BBC Radio 2	Adult Contemporary	15.087
BBC Radio 4	Spoken word variety	10.886
BBC Radio 1	Contemporary hit radio	9.699
BBC Radio 5 Live	All-news radio	5.757
Classic FM	Classical music	5.525
talkSPORT	Talk/sports	3.246
BBC Radio 4 Extra	Radio drama reruns	2.172
BBC Radio 3	Classical music	2.084
BBC 6 Music	Progressive	2.064
Magic (London)	Adult Contemporary	1.911