Audience Research Task 3

Questionnaire

10 Questions


This shows a blank questionnaire, which I handed out to my friends and peers. The aim of the questionnaire was for me to find out what I should and shouldn't include in my music video. I didn't ask for a name or age as I these results won't have been relevant. I wanted people to be honest therefore I kept the identity of each questionnaire private.

These images show the response from my questionnaire:

Summary of Results:

I have found this task very helpful and I shall break down the results to find what people want to see in my music video:
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Q8
Q9
Q10

Focus Group

This video below shows myself conducting a focus group aimed at 3 people. These are my fellow peers and the reason I chose to ask these people is because they all watch music videos on a regular basis. Therefore these people are most likely to be my target audience so I need to know what they like and don't like within music videos. I asked six open questions so I could gain an in depth knowledge of what the focus group opinions were on music videos. I also kept the questions generic to all music videos as I am unsure what music video I am going to be creating.

This is the list of questions I asked my focus group:

1. In a music video do you think it is important to see the artist and why ?
2. What type of music videos do you like watching, abstract, performance or narrative and why ?
3. Laura Mulvey believed woman are placed in music videos to be viewed as sexual objects by men. Do you agree with her theory and why ?
4. Is it important for women to be a role model within music videos and why?
5. Do you think raising a social issue such as bullying, marriage and rape are all acceptable within music videos and why ?
6. Music videos commonly match the lyrics and the events of the video together. Why do you think this is and would it make you want to watch the video again ?

Online Survey

I have used a website called Survey Monkey to conduct another form of audience research. This is the link to my survey:

https://www.surveymonkey.co.uk/r/NVY9JXK

 

Analysis of Results:

I have chosen to represent my results via a video clip. Within the clip I analyse some of the results which were given to me and I start to construct my target audience from this.